Leadership. Creating

Influence in the world

Enyi Odigbo

Enyi chairs the board of the CASERS group and is responsible for overseeing all businesses across the West African network. Over the course of his career he enjoyed stints at Beecham (Now GSK) Limited, managing Horlicks, Lucozade and Ribena. He also managed Green Sands Shandy and Maltina while at Nigerian Breweries and was Account director at Insight grey for several brands. He left Insight to start CASERS Ltd in 1987, after enjoying an illustrious career in brand management, product development, research and sales policy development

Ikechi Odigbo
Vice Chairman and Group MD

Ike currently heads the DDB Lagos Agency within the CASERS Group, with a mandate to transform DDB into the best and biggest builder of brands in Nigeria. He also sits on the board of the Casers Group. He has over 20 years of experience with various roles in account management and creative direction for leading brands. During his career he has managed and played key roles in the development of various brands including Glo, Carnco Foods, McVities, LG Electronics, Pfizer, MTN, Diamond Bank, Mercedes Benz, WWF, Sony and Mimee Noodles.

Igbo Amadi-Obi
MD BBDO West Africa

Igbo’s desk is where every buck stops at BBDO West Africa. As team head, he brings his rich background spanning PR, brand activation and advertising to bear on a business that has its eye on the future. Igbo has garnered over 20 years in the communications industry. His career has seen him function successfully in strategy, planning & client service roles before he assumed the role of managing director. Igbo has managed brands like Toyota, MTN, Mouka, LG Electronics, Shell, Mercedes-Benz, Unilever, Glo, and many more. He is currently involved in supporting Guinness, Orijin, Visa Card, Wrigley and Chicken Republic amongst others.

Jonathan Oyovwevotu
Regional Director

Jonathan as Regional Director coordinates and provides strategic and administrative support to the regional offices. He started out as a systems analyst cum automation librarian at the University of Lagos before joining Insight as a Planner and later TBWA\Concept where he rose to become Group Business Director. He joined Casers Group as Planning and Business Director for BBDO West Africa. He led DDB operations in Cameroon for two years. With over two decades experience Jonathan has worked on some of leading brands in WECA including MTN, Econet (now Airtel), Glo Stanbic IBTC Bank,  UBA, Tradex, Banque Atlantique, Peak Milk, Pepsi, Milo, Indomie, Gulder, Legend FES, Amstel Malta, Guinness FES, Harp Lager, Orijin and Socratral. He loves challenges and enjoys learning.

Harriet Muchu
Managing Director of MW DDB Cameroun

Harriet has been in the marketing industry for over two decades, in diverse roles, starting out in media in 1996 and moving on to a 13-year career in mobile telecoms with stints in Cameroon and South Africa, culminating in 6 years as CMO of MTN Benin.  Most recently she has been working with TRACE Cameroon to bring digital content to mobile. She holds a Bachelor’s degree in literature from the University of Yaounde and a post -graduate diploma in African Leadership from Wits University in Johannesburg.

Aida Diaw
Managing Director of MW DDB CIV

Aida is Senegalese but very WECA in terms of her career footprint which began with the conclusion of her higher education in Tanger, Morocco. She has overseen brand development and marketing functions in markets such as Cameroun, Burkina, Mali, Guinea and of course Ivory Coast.

Aida also has substantial experience managing FMCG brands having worked as Business Development Manager for EXP Momentum, Cluster Senior Brand Manager, Coca-Cola and Marketing Manager, Spirits, Diageo.