Casers Group, a regional partner of Omnicom Group—one of the world’s largest advertising networks—is a leading force in West and Central Africa, delivering data-inspired, technology-driven, and creative marketing solutions that shape choices and influence audiences.
By combining global expertise with local insights, we craft impactful strategies tailored to diverse clients across Nigeria, Cameroon, Congo, Côte d’Ivoire, and beyond through agencies like DDB Lagos and BBDO West Africa.
Our mission is to deliver cutting-edge marketing and sales solutions that drive decisions, inspire action, and redefine the future of brands across Africa.
265 million consumers
Well positioned to benefit from the rapidly accelerating technological change that is unlocking growth and leapfrogging the limitations/costs of physical infrastructure and boasting the youngest population on the planet, African consumers are projected to spend $2 trillion by 2025.